Developing your personal brand
- Strengthen your knowledge of the essential components of career success
- Mix of theory and practical exercises for proven success
In today’s market outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand – and you need to know what your brand stands for.
In this highly interactive and intriguing one-day training course you will explore how you would like to come across to others and find out how you actually come across to others. You will self-evaluate your emotional intelligence and get a clear understanding of how you deal with both positive people and difficult people.
The course builds a comprehensive profile of ‘Me PLC’ – a fascinating insight into who you are and what you stand for. Knowing your personal brand will allow you to project the image and impression you want to create in the workplace in a consistent and authentic manner
Online Course Dates

Bring us in-house
If you have four or more people who would like to attend this course, then In-Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.
Contact one of our Training Coordinators on 020 7490 3030, e-mail [email protected] or through the contact us form for more information and a quote.
Course Details
Course Outline
Over the day you will cover:
- introduction
o the three things that people with impact do
o how the most successful brands succeed
o ‘Me PLC’ – building your profile
o what is a ‘brand’? What sets you apart?
o the image you want to present vs. the image you actually present - how you communicate your brand
o the power of non-verbal communication
o emotional intelligence
o understanding yourself and understanding others
o empathy and rapport – the key skills in interpersonal relationships - your conflict handling style
o identifying your preferred style
o how to be assertive without being aggressive - a year of free support
Who Is This Course For?
Developing your personal brand is suitable for anyone, at any level, who wants to progress their career.
Itec Skills and Employment works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What Will This Course Help Me Do : Learning Outcomes?
At the end of this course you will:
• acknowledge and recognise that you are a ‘brand’
• be clear about your career values and how they shape your behaviour
• assess your perception of yourself and how that correlates with that portrayed to others
• have identified your strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them
• know how to communicate to build rapport and empathy
• be able to use a technique to get your opinion across in an assertive way without being aggressive
• build up a comprehensive profile of ‘Me PLC’ in terms of how you perceive yourself, how others see you, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict.
Course Fee
- £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
- £522 plus VAT standard price (applies to all other organisations)