Jordan Woodley

Side by Side with Little Voices: A Welsh Language Journey in Childcare 

Jordan Woodley a Customer Service Apprentice at Howdens, shares how her apprenticeship has helped her gain confidence, develop practical experience, and become a valued member of the team. 

Howdens is one of the biggest kitchen companies in the UK, holding the position of the UK’s number one trade kitchen supplier. 

In her role at Howdens, Jordan plays an important part in making sure every customer interaction reflects the company’s commitment to quality, reliability, and service. Her work includes supporting customers, managing queries, and maintaining high standards across the branch while contributing to a positive team environment. 

To build on her natural communication skills and gain formal recognition for her work, Jordan enrolled on the Pearson BTEC Level 2 Diploma in Customer Service with Itec. 

“I started Uni and realised that it just wasn’t for me. I needed to learn and become qualified on the job. I’ve always had an interest in sales and customer service, and when this apprenticeship came up, it ticked all the boxes.” 

Jordan wanted to grow in confidence and develop a stronger awareness of what makes excellent customer service. The apprenticeship gave her the structure to apply new ideas in her role and to see how her efforts could make a real difference. 

“When I started, my hopes were to learn and gain practical experience in all areas. I wanted to increase my knowledge on products so I could support customers confidently.” 

Through the programme, Jordan developed new skills in communication, handling challenges, and maintaining a professional and positive attitude. She learned how to reflect on her performance, identify strengths, and look for ways to keep improving both for her customers and her team. 

The flexibility of the apprenticeship meant Jordan could study alongside her daily responsibilities at Howdens. Applying what she learned from her studies into her role helped her grow in confidence and become more proactive in supporting customers and colleagues. 

“Howdens is like a little family. The staff have fully immersed themselves in showing me the ropes, and that’s really helped me settle in and get to grips with the role.” 

Like any new starter, Jordan faced challenges, but she saw these as opportunities to learn and grow. Her motivation came from her colleagues and her own determination to succeed. 

“There have been challenges, especially taking customer calls, but I’ve loved every minute of it. The team have been lovely and welcoming from the start, which has kept me motivated.” 

Jordan’s line manager, Paige, has seen clear progress in her development and attitude since she joined the team. 

“Since Jordan became part of our team, it’s been great to see how quickly she’s developing and growing in her role. She always uses her initiative and motivates herself to complete her daily tasks. She’s had a positive impact on customer calls and brings a positive attitude to work every day.” 

Since beginning her apprenticeship, Jordan has developed a stronger sense of confidence in her communication and problem-solving skills. She takes pride in supporting customers with care and professionalism, helping her team deliver the high level of service that Howdens is known for. 

Looking ahead, Jordan hopes to continue building her skills and progress within the company, using her experience to guide others and promote excellent customer service. 

“I’m most excited about learning and growing. I really want to progress within Howdens and use this opportunity to build my knowledge and experience. The apprenticeship is allowing me to do everything I want to do, with the support I need to do it.” 

When asked what advice she would give to anyone thinking about an apprenticeship, her answer is simple. 

“Just go for it.”