Social media and online communications: A strategic approach

  • Master the art of integrating social media into your organisation’s PR strategy
  • Mix of theory and practical exercises for proven success

For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation’s PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.

Course Dates and Location

    No course dates currently set. Please get contact us to find out more
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    Bring us in-house

    If you have four or more people who would like to attend this course, then In-Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.

    Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.

    Course Details

    Course Outline

    Over this one-day Social media training course you will cover:

    • what is happening online and why
    • choosing the right social media vehicles for your organisation
    • social networking and blogging
    • votes, polls and online action
    • developing an online communications strategy
    • a year of free support
    Who Is This Course For?

    This Social media training course is for anyone who is involved in their organisation’s website.

    The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.

    Itec works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

    What Will This Course Help Me Do : Learning Outcomes?

    By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation’s website.

    Course Fee
    • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £589 plus VAT standard price (applies to all other organisations)