Mediation skills for managers
- Understand skills integral to the business.
- Mix of theory and practical exercises for proven success.
Effective branding is integral to any business; whatever you’re selling, a strong brand is essential. Whether it’s a service, a product, a range, or an initiative the branding needs to be spot on in order to have a real impact. It needs to resonate with customers, stand out from the crowd, and reflect the organisation.
But how do you do achieve all of this?
A lifetime of marketing in a day: an introductory course for anyone who needs to develop a marketing programme; suitable for people working within any sector.
Online Course Dates

Bring us in-house
If you have four or more people who would like to attend this course, then In-Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.
Course Details
Course Outline
The course discusses and answers ten key questions about branding.
- What is a brand and, crucially, what isn’t a brand?
- Why brand?
- Who does your brand actually belong to?
- The importance of positioning: finding your value/s.
- The importance of touchpoints: how, when and why people encounter your service and/or product.
- How do you get people to love your brand?
- What is your brand’s purpose?
- What is your brand voice?
- How many senses does your brand use?
- In a fiercely competitive marketplace, how do you make your brand stand out?
Who Is This Course For?
This course is ideal for PR, marketing and communication professionals who need to get a thorough grounding in branding. Equally, it is invaluable for people starting up their own business, for whom a knowledge of this area is pivotal.
What Will This Course Help Me Do : Learning Outcomes?
The course will open your eyes to the ability to position and promote your product or service. It will demonstrate that branding is not just having a logo (far from it) but, rather, is a dynamic way of answering the customer’s needs at every touchpoint. In an increasingly competitive marketplace, it will show how a solid knowledge of brand behaviour gives you a clear competitive advantage.
Course Fee
- £1091 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
- £1224 plus VAT standard price (applies to all other organisations)