Focus groups
- Master the art of conducting a focus group.
- Mix of theory and practical exercises for proven success.
Do you know what your customers are thinking and feeling? A focus group can help you find out. A well run focus group can give you valuable insights and help you plan better products and services. This practical course will teach you how to run a focus group give you the skills you need to set up and run great focus groups.
Online Course Dates
No course dates currently set. Please get contact us to find out more
Bring us in-house
If you have four or more people who would like to attend this course, then In-Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.
Course Details
Course Outline
Over the day you will cover:
- When and how to use focus group research methodology.
- Establishing appropriate aims and objectives.
- Preparing a topic book.
- Recruiting the participants.
- Finding the right venue.
- Identifying and formulating the right questions.
- Developing and using visual aids.
- Moderating skills.
- Creating an informal, relaxed atmosphere.
- Asking questions.
- Using visual aids, case studies and other stimuli.
- Keeping discussion on track.
- Handling difficult situations.
- Recording the discussion.
- Analysing and reporting findings.
Who Is This Course For?
The people who will find this running a focus group training course useful are:
- Communication and marketing professionals who want to run focus groups.
- Managers who want to undertake stakeholder research.
- Anyone who wants to commission an agency to conduct a focus group and would like to understand the process.
Itec Skills & Employment works with people from all sectors including the public sector, voluntary sector, corporate sector, and private sector.
What Will This Course Help Me Do : Learning Outcomes?
The how to run a focus group course will help you understand the role of focus groups and enable you to take a hands-on role in running a focus group. After the course you will be able to identity when a focus group is the appropriate qualitative research method, develop and run an effective focus group, analyse, and report on the outcomes from a focus group.
